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privacy notice

last updated : February 2026

Deeper Stay exists to align, protect, and stabilise guest understanding across people, place, and time.

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This Privacy Policy explains how we collect, use, store, and protect personal information in the course of operating our services. It applies to:
 

  • Visitors to our website

  • Hotel partners and their teams

  • Travellers interacting with Deeper Stay enabled experiences (including Kora)

  • Prospective clients and partners
     

We are committed to handling personal information lawfully, fairly, and transparently, in accordance with applicable data protection regulations, including the UK GDPR and EU GDPR where relevant.

who we are

Deeper Stay is a guest understanding system designed for independent luxury hotels. We do not operate hotels, manage bookings, or act as a travel intermediary.

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We support hotels in translating guest insight into operationally actionable understanding.

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For data protection purposes, Deeper Stay may act as:

  • A Data Controller (for our own website and direct communications), and

  • A Data Processor (when working on behalf of hotel partners).

information we collect

We may collect the following categories of information:

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A. Website & Enquiry Information

  • Name

  • Email address

  • Company name

  • Job title

  • Phone number (if provided)

  • Any information submitted via contact forms
     

B. Hotel Partner Data (when acting as processor)

Where contracted by a hotel partner, we may process guest-related information including:

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  • Guest preferences

  • Stated travel context

  • Stay history

  • Feedback

  • Publicly available signals relevant to travel context
     

We process this information strictly under contractual agreement with the hotel and only for defined purposes related to guest experience alignment.

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C. Automatically Collected Data

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  • IP address

  • Browser type

  • Device information

  • Website usage analytics

how we use information

We use personal information to:

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  • Respond to enquiries

  • Deliver contracted services

  • Improve system functionality

  • Maintain operational continuity

  • Communicate with hotel partners

  • Ensure guest understanding translates effectively across teams
     

We do not sell personal data.
We do not use guest data for unrelated marketing.

 

We process personal data under the following lawful bases:

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  • Contractual necessity (to deliver agreed services)

  • Legitimate interests (to operate and improve our system)

  • Consent (where explicitly provided)

  • Legal obligation (where required)

data sharing

We may share information with:

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  • Technology service providers supporting our infrastructure

  • Professional advisers (legal, accounting)

  • Hotel partners (where contractually required)
     

All third parties are required to process data securely and in accordance with applicable law.

We do not transfer data outside the UK/EU without appropriate safeguards.

data retention

We retain personal information only for as long as necessary to:
 

  • Fulfil contractual obligations

  • Meet legal or regulatory requirements

  • Maintain operational continuity
     

When data is no longer required, it is securely deleted or anonymised.

data security

We implement appropriate technical and organisational safeguards, including:
 

  • Access controls

  • Encrypted systems where applicable

  • Contractual confidentiality obligations

  • Restricted internal permissions
     

No system can guarantee absolute security, but we take reasonable steps to protect information entrusted to us.

your rights

Where applicable under data protection law, individuals may have the right to:
 

  • Access their data

  • Rectify inaccurate information

  • Request deletion

  • Restrict or object to processing

  • Request data portability

  • Withdraw consent (where processing is based on consent)
     

Requests should be submitted in writing to the contact address below.

cookies & analytics 

Our website may use cookies and analytics tools to understand usage patterns and improve performance.
 

Users can manage cookie preferences through their browser settings.

changes to this policy

We may update this Privacy Policy from time to time. The most recent version will always be published on our website with the updated effective date.

contact

For any questions regarding this Privacy Policy or data protection matters, please contact:
 

Deeper Stay
Email: datacontrol@deeperstay.com

Deeper Stay exists to ensure guest understanding holds together.
That principle extends to how we handle information.

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